ERIC SCHULZ is a marketing faculty member of Utah State University's Jon M Huntsman School of Business (July 2011-present). I previously taught at Brigham Young University and The University of Utah.
He honed his marketing skills over two decades working at some of the world's top consumer product companies -- Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. He also worked in sports marketing with the Utah Jazz, Los Angeles Angels (minor leagues), XFL Football League and the Olympic Games (Atlanta, 1996). Now, as a marketing professor, he spends his free time researching and developing new tools that can help marketers succeed in today's ever-changing competitive environment.
His long history and career in innovation and marketing read like a "Who's Who" of impactful programs, products and bold moves. Highlights include:
---Developed The Coca-Cola Company's Global 1996 Olympic Marketing Playbook.
---Procter & Gamble Invention Team: Founding Member (with Doug Hall) Developed the pouring spout on orange juice cartons and helped launch 11 new products in 12 months - a P&G record.
---Created the Direct-to-Video product category for Disney with “The Return of Jafar”, which netted retail sales of $129 million.
---Led marketing launch of XFL Football League (2001 edition)
---Directed marketing for the Utah Jazz / Larry H Miller Sports and Entertainment Group.
---Wrote “The Marketing Game, How The World’s Best Companies Play to Win”, published in 14 languages with worldwide sales of over 250,000 copies.
---Wrote "The Smart Marketer's Toolbox", published in 2011.