There are plenty of places that offer you something cool for free, but then stick you into some program that charges your card every month.
This isn't one of them.
There's no hidden gotcha or scheme. And in case you're wondering why we're doing this...
Well, there are actually a few reasons....
1. It's our way of meeting our mission. Our dirty little secret is that we're a mission-based for profit organization. Which basically means, we are zealots about meeting our mission, but we're aren't technically classified as a 501c. The way we meet our mission is a bit like Robin Hood. We work with large organizations at fair prices so that we can offer things like this to individuals, schools and smaller organizations.
Oh...and in case you're wondering...our mission is to Enable Anyone
to Think Smarter, Faster & More Creatively. We believe down to the bone that if everyone in the world can do that, we'll be equipped to tackle even the biggest challenges ahead.
2. We get one of our products in your hands, and when you see how awesome it is, it should get you to buy other stuff from us in the future. In fact, the copy of the book you'll get is called a galley. It's what authors print as a draft just before the final print run. But we're so eager to get this know-how out into the world - we wanted you to be able to get it now!
3. We're kinda innovation nerds that want to show off. We've been "in the biz" for decades - way before it was cool. And we don't just have cool ideas for how to do it - we've actually done them. We've run experiments using them...in high stress situations. We've torture tested them and only the ones that survived made the book. So yea, we're pretty proud of that. :-)