Studies show that as much as 85% of the population believe they are not innovative or creative. The root cause of this is often a bad experience at a young age when their art, writing, music, theater performance or even how they thought through something was questioned.
The consequence of this belief is we retreat from DOING GREAT THINGS - we react instead of taking action - creating, innovating and doing great things.
GOOD NEWS - Research on hundreds of thousands of adults and tens of thousands of innovations finds YOU CAN DO IT. In fact - EVERYONE, EVERYWHERE Can Innovate IF THEY JUST KNOW HOW.
After 30 years of front line experience inventing with the world’s best and brightest (Nike, Walt Disney, American Express, Procter & Gamble, AT&T, Hewlett Packard) - the Innovation Engineering Institute team at the Eureka! Ranch invested 10 years turning that learning into courses, systems, methods and tools that are reliable and reproducible by everyone. After prototyping with over 35,000 on campus, off campus, front line employees to c suite executives - they are ready to Launch their work to the world.
On November 13th - the hard cover book on Innovation Engineering, Driving Eureka!, will be published AND we will hold a one day digital conference. It’s actually our 6th conference. In the past they’ve been held at the Eureka! Ranch - however the global spread of the movement and the need for all to embrace the world of digital has us doing this year’s conference as a live digital experience.